Signtormade Tire Litigation Main Street Acquisition Corp Complaint
Horizon Tire LLC was founded in 2021 by David Plotkin. He obtained a patent for a new technology that allowed tire pressure to be regulated via computer. He marketed his idea to a number of tire distributors, but most did not want to enter into a licensing agreement. They felt that the technology could not be patented. This gave plotting a chance to develop a Horizon Tire lawsuit.
This was essentially a lawsuit where the plaintiff would send their technicians into stores, such as Main Street Equipment, to perform a test on the technology.
The technician would then document and report back to plotting, who would then patent the technology. That would make it possible for anyone to use the technology and not have to pay royalties to someone else. It was a sweet deal for the distributor, but would not benefit the consumer. That is why a patent was needed to protect the rights of the consumer.
Soon after that, plotkin expanded his business onto the Main Street Equipment list.
The tire distributors thought they could sue because of the fact that they were selling the same technology as Horizon Tire LLC. But this was not how things worked. The United States Patent and Trademark Office rejected the claims because of a violation of a clause in the patent law that said that the product should not be “replaced” or altered in any way.
This meant that if the technology was used in a way that changed the way that a tire should be made it was an infringement of the patent. That was why the United States Patent and Trademark Office decided to reject the claims. Basically, that meant that the tire distributors couldn’t sue.
So, what did the company do?
They changed their name. They changed the technology. They changed the name again. And then they started suing. Sometime later, the United States Patent and Trademark Office added a waiver requirement to the original patent which allowed them to be able to use the term, “Horizon Tire,” in their ads.
What the company probably didn’t realize was that they were violating the law.
That’s why the corporation was forced to change their name. It may seem like a small detail but you have to consider how many people will confuse Horizon Tire with another company that might be offering the same technology. How many consumers will wind up buying a tire that looks like the one from Horizon because they believe it’s the same?
Think about it for a minute. If Horizon Tire was allowed to use the word, “Horizon Tire” in their advertisements when it was the very same technology as the competition, would they have been successful? The answer is no. Why? Because the word, “Horizon Tire,” will confuse consumers. It causes them to think that Horizon Tire is the brand of tire that the company is marketing when it’s not.
So, hopefully, the owners of Signtronix Lawsuits will rethink their strategy of targeting their lawsuits at the very similar companies that they are trying to sue in the first place.
This case definitely needs to move through the courts but it could happen sooner rather than later. Don’t let the Signtronix Lawsuit ride into uncharted waters. Let them defend themselves in the court of law and keep Horizon Tire from becoming the next Enron. If the lawyers get their way and litigate vigorously over this marketing infringement, it could cost them dearly in court and it could cost the company a lot more in the long run if they lose the case.